Most founders come to us to go to market.
Some are ready, and we run the process. Some are close, and a quarter or two of focused work changes the number they go out with. The three bodies of work below are how we scope that, and you can start at any of them.
A buyer's-eye read of go‑to‑market readiness.
Through The AXP EV Creation Framework, we read the agency across all seven dimensions the way a buyer will, using your own numbers and your own documents.
If the read says go, we go. If it shows the number can move materially with a quarter or two of specific work, it names that work and what it is worth to you.
It ends in a written read: where you sit, what is holding the number down, which buyers would pay a premium for your business and why, and what order to work in. It gives you a playbook, not a pitch, and it is the fastest way to find out how ready you are.
- What you get
- The AXP EV Creation Framework (a written read across the seven dimensions), a gap and constraint map, a buyer-fit view, and a prioritized roadmap.
- Fee
- A fixed fee, quoted before we start.
- Your time
- About a day and a half, across two working sessions and a short document request list. Your finance lead will spend a similar amount of time.
- Pace
- Weeks, not months. Once the documents arrive, the turnaround is usually two weeks.
The operating work on the dimensions costing you turns.
This is the part a traditional banker/advisor is not there for. Revenue quality, margin integrity, positioning, the commercial engine, applied AI that shows up in the P&L rather than in a press release, and the dependency work that decides how much of the premium you can actually collect.
It is scoped to a window and pointed at a process. We work alongside the business rather than in front of it, on the dimensions we agree are worth the effort, in the order that moves the number most to close the value gap, so that a go-to-market process starts from its strongest position. That leads to a higher price, avoids deal fatigue, and more certainty of closing.
- What you get
- Work on the specific dimensions identified, with the evidence built as you go, so diligence later finds a business that already documents itself.
- Fee
- Scoped and priced per engagement, with a clear and stated term.
- Your time
- A working session for each dimension you choose, plus the time of the talent that owns that part of the business.
- Pace
- Set by the dimensions you choose and the window needed to make them market‑ready.
The right process for a successful exit and for what comes next.
Target set and buyer universe, materials and the CIM, outreach, management meetings, negotiation and structure, diligence, and close. We run it with our transaction and debt partners alongside, and we get you in front of the buyers this business is actually worth the most to.
Structure is where most of the price actually lives, such as headline multiple, earnout mechanics, the earnings definition it's measured against, working capital, and what you are agreeing to do for the following years after signing. All of these get negotiated as one thing, because that is how a buyer models them.
- What you get
- The full process, run by us, pointed at the buyers your business is worth the most to. Negotiation on structure rather than headline alone, materials that survive diligence, a higher likelihood of closing, and a clear path beyond exit.
- Fee
- Retainer, if this is where we start, and success fee on close (retainer reimbursed).
- Your time
- Management meetings and diligence.
- Pace
- 60-90 days to a close.
- Network
- Direct to private equity and family offices, along with M&A brokers and merchant banks we partner with where a deal calls for them.